A real estate investment manager has warned against the use of social media to target prospective buyers.
The real estate industry is increasingly using social media and other social media platforms to try to get more people to make decisions and sign up to its schemes.
But one real estate investor is calling for more caution in how people are using social platforms to target potential buyers.
Real estate investor Nick Larkin told MTV News:”There are people who are using them to get information about people who might be looking for their property.”
It’s not about selling you a house, it’s not really about being an agent.
“In reality there’s so much going on that’s out there that they are using these platforms for so they can sell you something.”
He said he and his wife used to use Airbnb to get people from around the world to their homes.
But the couple are now planning to close down the website and move to another location to keep their properties up and running.
“We have been doing it for 10 years now and we’re just about to do it again,” he said.
“We’re doing it because we don’t want to go out of business and go out to a location that people don’t like, that they don’t understand, that it’s a little bit dangerous for them to come in.”
“I think there’s been an issue with the rise of social platforms, social media is going to be one of those things.”
He added:”It doesn’t matter what you do with the platform, the idea is to have an open platform and people can come and go, so if you don’t think it’s going to work, then go and try it.”